Alliance Huntington Beach  ·  Head Coach

You don't need
to be ready.
You just need
to show up.

Private BJJ lessons in Huntington Beach. No experience required. No fitness threshold. One session at a time.

Book a Private Lesson First session is on me when you sign up for a package.
Fernando Reis at Alliance Huntington Beach
2xWorld Champion
9xBrazilian National
2xEuropean Champion
Top 1% Among 2M+ athletes worldwide IBJJF / Statista, 2022
01

Mental reset

It's the only hour of my students' day where the phone stays off and the only problem that matters is right in front of them. Most of them say that part surprised them the most.

02

Body that adapts

BJJ is full-body and low-impact when taught right. No two sessions look the same. Your body figures out what it needs faster than you'd expect.

03

Calm under pressure

This one takes a few weeks to notice. Then you start feeling it at work, in traffic, in situations that used to throw you off. I didn't promise that to anyone. They just started telling me.

What an hour on the mat actually does.

I've taught managing directors, surgeons, and startup founders who came for the workout and stayed for everything else. None of them compete. That was never the point.

Huntington Beach drew me and my wife Larissa here for the same reasons it draws most people. The water, the pace, the community. Family is at the center of everything we do, on the mat and off it.

Fernando Reis teaching private BJJ lesson

People who are careful about how they spend an hour.

A few of them have been kind enough to say what they found.

Fabio Nazari
Managing Director
Head of Equity Capital Markets
Private student · São Paulo
"Training under Fernando goes beyond technique. It sharpened how I approach challenges under pressure, on the mat and in the boardroom. Four years in, and I keep going back."
Dr. João Carlos Pedro Filho
Orthopedic Surgeon
Universidade Federal de São Paulo
Private student · São Paulo
"As someone who understands anatomy, I was precise about who I wanted teaching me. Fernando's instruction is methodical, safe, and built around your body, not a template."
Daniel Delgado
Father of Nathaniel, age 5
Private student · Huntington Beach
"One of the main reasons I brought him in Alliance is that the professors brought discipline to my kid. He's an only child, and only children tend to get everything they want. He is doing private classes with Fernando Reis, who takes control of the class and demands respect and Nathaniel gives it to him. That one-on-one time changes everything. In a group class, you are one of many. In a private lesson with Fernando, Nathaniel gets to know him on a personal level."
Where I teach

Alliance Huntington Beach.

19111 Beach Blvd, five minutes from the water.

I've been part of Alliance my entire career. The team was founded in São Paulo by Grandmaster Fabio Gurgel and has since become the most decorated organization in IBJJF World Championship history, with 16 World Team titles. I spent over a decade teaching at the founding academy before moving here. I brought the same standard.

Private lessons are one-on-one. Your goals, your schedule, your pace.

7,400Square feet
4,000+Sq ft of mat space
16xIBJJF World Team titles
All ages3 years and up
19111 Beach Blvd
Huntington Beach, CA 92648
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Alliance Huntington Beach community

Alliance Jiu Jitsu · Huntington Beach

Fernando receiving LAPD SWAT recognition

Recognized by LAPD SWAT for instruction and support at Alliance Huntington Beach.

Private Lessons

One-on-one sessions with Fernando. Structured around your goals, your schedule, your body. Available to adults at all experience levels, including those with no prior martial arts background.

Fernando Reis on the mat

On the mat at Alliance HB

Alliance HB adults group class

The record.
The method.
The difference.

I started training at 13 in a small town in Brazil. No club, no structure, no roadmap. Just a gym and the decision to keep showing up.

Twenty years later I have two IBJJF World titles, nine Brazilian National titles, and two European Championship titles. I was promoted to black belt by Grandmaster Fabio Gurgel, the founder of Alliance. I spent over a decade as a senior instructor at Alliance Vila Olimpia in São Paulo before moving to Huntington Beach to lead Alliance HB.

I also create instructional content for BJJ Fanatics and built Masters da Meia, my own platform with more than 230 structured lessons. Over a thousand students have gone through the program since it launched in Brazil. I have taught over 100 seminars across Brazil and internationally.

"My goal isn't to produce champions. Though a few of my students have gone and done that anyway. What I actually care about is that you leave every session with something real."

Fernando Reis

Of the more than two million people who practice BJJ worldwide, fewer than one percent reach the competitive level Fernando has sustained for two decades. Source: IBJJF / Statista Martial Arts Report, 2022.

Competitive record

Career Win Rate
74.5%
Wins by Submission
44%
Wins by Points
39%

Top Submission Wins

25%Choke from back
22%Ezekiel choke
8%Triangle choke
8%Choke
82Career wins
2xIBJJF World
9xBrazilian National
2xEuropean
44%Win by submission
74.5%Win rate
100+Seminars taught
10+Years instructing

Masters da Meia
(Half Guard Mastery)

This is the course I built after years of people asking me to put the half guard system on paper. More than 230 structured lessons, from first principles to the details I only used to share in private sessions.

1,000+Students in Brazil
230+Structured lessons
2026English edition
Fernando Reis BJJ Fanatics course
Available now in English
Fernando Reis on BJJ Fanatics
View course

I'm working on a full English edition of Masters da Meia right now. It should be ready before the end of 2026. Leave your email and I'll reach out directly when it's live.

A few things people usually ask before the first session.

If something isn't here, find me on Instagram. I take a few days to get back, classes keep me busy, but I always do.

No, and that's actually the sequence most people get backwards. I build private sessions around where you are, not where you think you should be. The conditioning comes from the training itself. I've started people at much lower baselines than you're probably imagining.

It's a fair concern and one I take seriously. Private lessons mean no unknown training partners, no open mat situations you didn't sign up for. I've taught an orthopedic surgeon who trained with me for over a year without a single injury affecting his work. The way I structure sessions for people with professional constraints is different by design.

I can only speak to what I build. The standard I work from comes from Grandmaster Fabio Gurgel, and that standard is well known in Alliance. In a private lesson it's just you and me, so the environment is whatever we make it. Most people are surprised by how calm the first session feels.

Honestly, it's one of the better ages to start, for reasons most people don't expect. The game that works for a 43-year-old body is built on leverage, timing, and reading your opponent, not athleticism. That's technically richer BJJ. It takes longer to develop, but it lasts longer too.

Shorts and a fitted t-shirt. That's it. No gi, no rash guard, no gear list to check off before you've decided this is something you want to do. I'll tell you what to get if and when that makes sense.

I'll let the people who've trained with me answer that. What I can say is that I've never told a student it would change their life. They tend to come back and tell me that on their own.

Private lessons are sold in packages. The first session is complimentary when you sign up, so you train with me once before you've committed to anything. Fill out the form below and we'll walk you through the options without pressure.

Book a Private Lesson

One session tells you everything.

Fill out the form and we'll be in touch to schedule your first session. First session is on me when you sign up for a package. No experience needed, no fitness requirement, no pressure.

If you have questions before reaching out, find me on Instagram. I actually respond. @fernandoreisbjj

We'll be in touch to schedule your session.

Request received.

We'll be in touch shortly to schedule your session. If you have any questions in the meantime, find Fernando on Instagram at @fernandoreisbjj.